SEO APPLICATION
WHO WE ARE
Knee Scooter USA was founded in 2019. We rent knee scooters to people with lower leg injuries (broken ankle, foot surgery, ankle surgery). Our rental process is super convenient for customers and fully automated with software and SMS algorithms. Our scooter rentals are the lowest cost in the USA while also being available within 5 minutes, 365 days a year.
INDUSTRY
People with lower leg injuries use knee scooters for 1 day to 3 months with the typical use being only 3 weeks. Things like a sprained ankle, fractured foot or ankle, foot or ankle surgery. The typical knee scooter user only needs it for 3 weeks and for this reason it doesn’t make much sense to buy one.
Here are the main ways people get knee scooters:
1. Buy online at Amazon, Walmart, Walgreens
2. Rent from a local company
BUSINESS MODEL
We employ local dealers who clean, inspect and maintain our fleet of knee scooters. Our low prices and immediately available scooters gives us a significant competitive advantage over other companies, including Amazon and Walmart. However, the market we compete in is very niche and demand is limited for each city we operate in (only 1 – 1.5% of people need a knee scooter at any time). Also, the keywords for our business have low competition but also low search volume.
MAIN CHALLENGES
Our main challenge for the past 3 years has been competition from companies selling knee scooters online. The typical keyword is “knee scooter” which then shows many shopping card images. We do not sell knee scooters, we only rent them. 
3
12 LOCATIONS
We currently have 12 locations in the USA. Here’s the list
SEO STRATEGY
Most people search for “knee scooter” when they’re looking to buy. However, this keyword is not good for our business for 2 reasons:
1. lack of local intent
2. high competition from knee scooter manufacturers
Rather, we do better by ranking for a lot of keywords with local intent. For example: knee scooter rental, knee scooter near me, leg scooter rental, knee scooter Denver, knee scooter Sacramento, all terrain knee scooter in San Jose, etc
YOUR ROLE
We’re going to give you ONE LOCATION to start so you can prove your results. We will then review your results at the end of each month.
Goals:
- GBP – increase map pack rankings within 10 mile radius of location
- Organic – increase SERP ranking and user traffic for location page
- Secondary sites – increase map and SERP rankings on sites like Bing, Yahoo, etc
- Citations – update and release citations for location page on major sites
Data (looked at monthly):
- GSC – interactions and website clicks
- GA4 – users, add-to-carts, purchases
- Company reports – active rentals
Please complete and submit the form below to be considered
Please make sure to include what you think is a realistic timeline and monthly budget
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