WHO WE ARE
Knee Scooter USA was founded in 2019. We rent knee scooters to people with lower leg injuries (broken ankle, foot surgery, ankle surgery). Our rental process is super convenient for customers and fully automated with software and SMS algorithms. Our scooter rentals are the lowest cost in the USA while also being available within 5 minutes, 365 days a year. We employ local dealers who clean, inspect and maintain our fleet of knee scooters. Our low prices and immediately available scooters gives us a significant competitive advantage over other companies, including Amazon and Walmart. However, the market we compete in is very niche and demand is limited for each city we operate in (only 1 – 1.5% of people need a knee scooter at any time). Also, the keywords for our business have low competition but also low search volume.
MAIN CHALLENGES IN 2023
Our main challenge for the past 2 years has been dramatically declining Google traffic. It’s becoming increasingly difficult when Google began showing shopping cards when people search for knee scooters. It wasn’t this way prior to 2023.
MAIN CHALLENGES IN 2022
In November 2021 Google released the Vicinity update. Once that happened we noticed a considerable decline in user traffic and scooter rentals. Before November 2021, whenever a user queried “knee scooter”, Google presented them with a map pack of local medical supply companies throughout the city. We always appeared at the top for entire metro areas due to our incredible review counts and scores. Since we’re in such a small, niche market our locations were showing up to users throughout the city which resulted in substantial scooter rentals. It was very easy to grow the company at this time. But, after November 2021, the map pack was only available to users within a 3-5 mile radius. This caused our rental volume to decline.
STRATEGY FOR 2024 AND BEYOND
We plan to rank in the top 10 nationally for the keyword “Knee Scooter”. This keyword generates the most traffic and conversions. Most people search for “knee scooter” when they’re looking to buy. Our goal is for them to find us before they make a scooter purchase because they can rent from us very cheaply and get a knee scooter within minutes, 8am to 8pm, 365 days a year. The problem we’re facing is potential customers are not even finding our business on Google. We’re convinced that ranking nationally for our main keyword will dramatically increase the company’s growth trajectory while also giving us “scale” as we add locations throughout the United States.
We currently have 9 locations, mostly in the Southwest (Colorado, California, Arizona and New Mexico). We believe we can grow to at least 100 locations with a good online footprint. We get many referrals and repeat customers but Google typically accounts for at least 1/3 of our rentals and we’d like to expand this with a sustainable, long-term SEO effort. We can add locations quickly and cheaply to meet demand. We believe that the more locations we have the more scale we’ll be able to achieve (where the business creates synergies and feeds further growth).
Please complete and submit the form below to be considered
Please make sure to include what you think is a realistic timeline and monthly budget
We’re looking for someone who is very confident they can rank our website nationally
For the right person, who can prove they are getting us results, we will consider making you an owner in the business with an equity stake to participate in our growth!